User Content · User Generated Content
User Content · User Generated Content
Everything
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Technology
User Content · User Generated Content
User Content · Short Link · Redirection Domain
Everything
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This domain serves as a link shortener and redirection service from Bitly.
Links created have a unique URL on this domain, which when clicked, redirect to the desired destination. Anyone can create a Bitly link and track its clicks.
Links on "bit.ly"
should not be inherently trusted — anyone can register a new short link on this domain to point to wherever they want. Malicious actors use link shortener services to obscure the true destination to platforms and users. Only after all after redirections, can trust be gauged by inspecting the final destination. Bitly has anti-fraud systems and trust-safety teams, but their mechanisms are mostly reactive, not proactive, and they tend to be too slow to respond in many cases.
As links are user-created and user-managed, and as they send other users to any URL on the web, the links and destinations are user content territory. This domain therefore hosts user content and cannot be fully trusted. It should be considered a legitimate domain because it is widespread, and can redirect to trusted and untrusted destinations. The final destination is the font of trust and it is this final URL that should be checked to determine safety.
When checking a Bitly link with Epi, Epi processes all redirects and checks the final destination. The main result returned is not for the initial link or its intermediaries but the trust determination of the final destination. If the result is one of trusted, for fuller safety, Epi’s provided 'visit' button should be used as it takes the user straight to the final destination, avoiding the possibility of redirects changing and taking the user to a malicious location.
We have strong, long-term confidence in our analysis
This analysis holds with high reliability
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bitly user links
Bitly User Links
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Internet Service
bit.ly
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Epi
© Copyright Epi Technologies. All rights reserved
13 June 2024
28 June 2024
Farnet · Mixed Spectrum · Mixnet
Parental Guidance Advised · Parental Oversight Advised · Supervision Advised · Mixed Safety
Oversight Advised · Supervision Advised · Mixed Safety
Mixed Safety
Mixed
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Open Access · Unauthenticated Access · Feels on the Web
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User Content · User Generated Content
User Content · User Generated Content
Everything
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{
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"disclaimer": "Data © copyright Epi Technologies. All rights reserved. \n\nThis is Netglass Preview, the public open service that offers a free snapshot of our internet intelligence. \n\nTo access Netglass in full, contact Epi. We offer no warranties for the information we provide in Netglass Preview. \n\nThe assessments and intelligence (including reports, content and fields) are the copyright and intellectual property of Epi Technologies, unless otherwise noted. \n\nSubscriptions and licences for the data are available. \n\nWithout an appropriate licence, individuals, organisations and agents are not permitted to host the data on other websites or servers, serve copies or mirrors, use automated data processing or extraction, download or extract the data into other systems, collect data in bulk, compile an aggregation of the data, create or enrich another service with the data, or remove Epi attribution. \n\nFor the full disclaimer, see the corresponding report page for this data: https://epihq.com/netglass/internet-services/ari/bitly-user-links",
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},
"item": {
"type": "internet service",
"ari": "bitly user links",
"name": "Bitly User Links",
"domain": "bit.ly",
"trust": [
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],
"trustGrouping": [
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],
"categories": [
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],
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],
"remarks": "This domain serves as a link shortener and redirection service from [Bitly](org:bitly).\n\nLinks creat...[full data for Epi subscribers]",
"metaConfidence": [
"strong confidence",
"long term confidence"
],
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"metaSource": "Epi",
"metaCopyright": "© Copyright Epi Technologies. All rights reserved",
"metaReportUrl": "https://epihq.com/netglass/internet-services/ari/bitly-user-links",
"metaReviewedTimestamp": "2024-06-13",
"metaStillCurrentAsOf": "2024-06-28",
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}
}